Branding

Create a distinctive identity in the market, distinguish yourself from the competitors and get yourself forefront in the minds of consumers with our premium in-house branding options.

We have all it takes to make your mark on our canopies including a full silk screen printing operation plus the latest digital latex ink wide format printer for speedy job turnaround and the environmental benefits of green certified latex inks and a direct-to-fabric dispersed ink printer for vibrant hues and an economical branding solution.

Our in-house design team is here to assist in taking your branding all the way from concept to finished reality, tailoring our umbrellas to suit your requirements and best showcase your company or campaign.

Silk Screen Printing

For the last twenty nine years Woodline Shade Solutions has been supplying a comprehensive range of top-quality, price competitive OEM parasols for the local and international market. Well-known international brands and contract market customers alike have benefited from our premium grade screen printing, providing excellent branding opportunities for commercial applications, making our parasols as comfortable in the marketplace as they are in the home. The screen printed method of branding is effective and long-lasting. A separate screen and positive film is required for each colour. We can print up to 8 colours, including Pantones, metallics and luminous colours. CMYK process, halftone and index print techniques are also available.

Benefits of silk screen printing:

Corporate spot colours can be perfectly matched using the Pantone system

Thickness of ink enables print durability and a long outdoor lifespan

Good light resistance for outdoor use in areas taking direct sunlight

Best suited for:

Bold, flat colour branding designs using up to eight colours

Pantone, metallic & luminous colours, we can match specific corporate colours

Solution dyed acrylic canopies are especially receptive to silk screen printing

Long lifespan campaigns that require a long term non-fade branding solution

Warranty:

We offer a 3 year warranty against screen print ink print fading.

Latex Ink Digital Printing

Our HP 3200 latex inks provide outdoor durability and versatility together with high quality, odourless prints and a reduced environmental impact. The water-based formulation provides for healthier print production than solvent inks without trading off any performance. It contains no toxins, making it completely safe for use in sensitive areas such as canteens, hospitals, schools, clinics etc. If your company is dedicated to protecting the environment, you should make latex ink a part of your future marketing campaigns. Our in-house latex ink digital machine prints up to 3,2m wide to any length required. The water-based latex inks are nickel-free and odourless, providing outdoor durability and a healthier environmental footprint than solvent inks. Our inks meet a range of stringent human health criteria represented by UL ECOLOGO and GREENGUARD GOLD certifications.

Benefits of latex digital printing:

No limits to your branding designs as we print across the entire canopy surface

Fast turnaround times, low set up fees and easy re-orders

Healthier production environment that other digital printing processes

Best suited for:

All-over patterns, photographic designs, textural backgrounds etc.

Designs using gradients, colour fades, halftones or fine detail

Annual or bi-annual brand updates

Warranty:

We offer a 2 year warranty against latex ink print fading

Direct-to-Fabric Printing

Always keeping abreast of any advancements in digital printing technology, we have recently invested in the very latest direct-to-fabric Avanti TX 3200 printer along with a Monti Antonio heat press. This system can print fabric rolls up to 3,2m wide at speeds of up to 75sqm per hour at 600dpi x 900dpi. The solid ink turns to gas during printing and penetrates right through the material, allowing double-sided prints in one pass with a 95% strike-through. This is especially ideal for flags, branding, soft signage and textile applications. Fabrics are prepared with a special coating, while the pigment inks create a physical, non-chemical bond with the fibre and can be used on a wide variety of fabrics, including blended fabrics. From a printing point of view, the pigment application process is simpler, allowing printing on different fibres with the same technology, optimizing and improving the entire production process while reducing waste and water use.

Benefits of direct-to-fabric printing:

No limits to your branding designs as we print across the entire canopy surface

Fast turnaround times, low set up fees and easy re-orders

Results in high resolution, vibrant prints with a wide colour gamut

Offers the most economical branding solution

Best suited for:

Ideally suited to short term campaigns or bi-annual updates

Cost effective for swapping out different canopy designs on one umbrella structure

Warranty:

We offer a limited warranty against direct-to-fabric print fading

Choose from our variety of shapes and profiles then choose your brand positioning from these multiple combinations of available print placements:

PRINTING ON THE TOPSIDE The parasol’s outstretched canopy offers prime branding real estate. Visible from a distance and from above, make the most of your parasol’s outdoor exposure by printing on the canopy topside.

PRINTING ON THE VALANCE
The vertical sides of a valance offer the perfect space to communicate your brand’s message, directly in the line of sight just above head height and visible up close or from a distance.

PRINTING ON THE UNDERSIDE
The underside of its canopy is a great space for people to get up close and personal with your brand and its message. Predominantly viewed whilst enjoying the shade and shelter at close quarters.

PRINTING ON COVER BAG
We can make sure your brand is getting the maximum exposure possible, even when your parasol’s canopy is closed, by printing your company branding on your protective nylon canvas cover bag.

We are proud to work with the following fine brands:

For more information or to request a quotation please contact one of our sales consultants:

ussales@woodlineshade.com